What is positioning?
We will define positioning as the set of strategies for your company or business on the Internet to reach the top positions in search engines.
SEO / SEM strategies
Within these strategies we find SEO (Search Engine Optimization) and SEM (Search Engine Marketing). SEO focuses on improving a website’s visibility in organic search engine results, while SEM is based on advertising campaigns through paid advertisements on result pages.
In short, if you want immediate results, the best option is to combine both strategies with SEM to show ads quickly and with SEO to achieve a gradual and natural positioning of your website.
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